Own the Crowd: Email Lists, Members, and Bundles for Real Fans

Own the Crowd: Email Lists, Members, and Bundles for Real Fans

Steven Hoole
Published on: 03/10/2025

Stop renting your audience. Turn listeners into lifers with email lists, memberships, and bundles that fund recordings, tours, and real growth.

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The Physical Revival: Vinyl, CDs, Cassettes—Hype or Real?

The Physical Revival: Vinyl, CDs, Cassettes—Hype or Real?

Steven Hoole
Published on: 01/10/2025

Are vinyl, CDs, and cassettes worth it in 2025? See the real costs, margins, and tactics that make physical formats profitable for indie artists.

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Short-Form Platforms vs. Music Biz Reality (TikTok, Reels, Shorts)

Short-Form Platforms vs. Music Biz Reality (TikTok, Reels, Shorts)

Steven Hoole
Published on: 29/09/2025

Turn TikTok/Reels/Shorts views into real fans. Learn the 2025 playbook for saves, playlists, email growth, and releases that actually move your career.

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Discovery Engines: Playlists, Algorithms, and the Save/Skip Game

Discovery Engines: Playlists, Algorithms, and the Save/Skip Game

Steven Hoole
Published on: 26/09/2025

Understand how playlists and algorithms really work in 2025. Win the save/skip game with practical tactics to boost discovery and grow real fans.

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